Why Compliant Product Labelling Is Important?

Food and Drink is a competitive industry; it is radically innovative and for those in the business of developing and launching new products, it can be stiflingly regulated. Even for the most experienced food technologists and marketeers, the complicated world of regulations causes quite the headache but is ensuring compliance worth the time and cost?

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The two main reasons your product and label compliance matters:

From our experience as labelling compliance experts and food consultants in the UK and further abroad, there are two fundamental reasons why product compliance is critical for the success of a brand; Brand reputation and consumer safety. 

Trust in your products and brand increases not just size of your customer base, but their loyalty (and therefore your sales). Failures in compliance such as incorrect or misleading information leave you at risk of damaging this trust and your brand integrity. News travels quickly and negative opinions can be difficult to shift, even the smallest blunder could cause ripples that effect your customers and the success of your brand. Additionally, depending on the degree of the non-compliance your products could be recalled, and you may incur fines – some of which are crippling with the maximum fine in the UK being up to £1 million, not to mention jail time. 

The second and most important reason why product and labelling compliance should be taken seriously is consumer safety. It’s important that information such as allergens, warnings and usage instructions are correctly included on pack so consumers can make informed decisions. In the EU and UK, there are 14 major allergens that need to be highlighted on products. Failure to disclose this information correctly on your label can lead to severe allergic reactions or even death. You can read more about allergen labelling in UK here. 

Taking the correct precautions to ensure compliance of your products right from the start of development reduces risk in your supply chain and helps you to keep your brand and your end consumers safe. There are thousands of regulations around product labelling globally and each ingredient you use in your recipe may have lots of different names (in lots of different languages too if you are exporting!). Ashbury has developed simple services that utilize the combined knowledge of over 120 food technologists and regulatory experts to create one source of knowledge for you and our food label checking service aims to take the complexity out of labelling compliance so you can launch with confidence.


Related Posts:

1. Food Information Regulations GB: A Brief Look at Allergen Labelling Requirements

2. Food Information Regulations UK: What Happened In 2014

3. Ashbury’s FDA Labeling Consultants Give Their 5 Tips For Developing Compliant Labels


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